META Production - Client Case Study - The Cannery
META rebranded the retail precinct Saporium, starting with an internal community engagement strategy that led to a thoroughly researched and consultative approach. This rebrand generated significant media coverage and reinvigorated the community of retailers. The Rosebery Block Party was an event designed to generate foot traffic, featuring participants such as Gelato Messina, Archie Rose Distilling Co, Black Star Pastry, Koskela, and Three Blue Ducks.
Founder and Director - META Production
SITUATION:
After earning a newly accredited certificate in micro-business operations, an events company was created by Kym Lenoble to put these skills into practice.
TASKS:
Leveraging networks and contract roles, the aim was to diversify the events portfolio into various areas of interest, including the private and government sectors and opinion writing.
ACTION:
Work was produced for a variety of clients, including:
NOX Night Sculptural Walk for Randwick City Council and UNSW Sydney.
Freelance journalism for News Corp Sydney.
The Cannery Sydney rebrand and Block Party series of events.
Project management for National Youth Week and the Premier’s Multicultural Media Awards for Multicultural NSW Sydney over multiple years.
Chinese New Year celebrations for Hurstville Council Sydney.
Hub producer for Sydney Town Hall during the Sydney Film Festival.
Wasted pop-up restaurants for META in Sydney and Melbourne.
RESULTS:
Achieved the largest foot traffic in a single day for the retail precinct The Cannery (8,000 people).
Secured the highest attendance for the NOX Night Festival (6,000 people).
Authored one of the most-read news articles of 2018 for News Corp’s masthead, RendezView, part of The Daily Telegraph.
Delivered Chinese New Year celebrations for 25,000 attendees.
Managed the Sydney Film Festival Hub, attracting 20,000 people.
Created two acclaimed pop-up restaurants, praised by Time Out Magazine, that turned a profit over three days in both Sydney and Melbourne.